Store of Scope / Articles
Essays about AI, emerging technology, and products becoming capabilities. Published on Substack and collected here.
We're trying to bring ease of use and flexibility into the same product, and the more we build, the more closely the engineering and UX decisions depend on each other.
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How I Work #01 · How I built Wayfare’s identity with Codex, and the workflow you can use for your own product.
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How agentic onboarding helps people understand what your product can do for them, then carries that conversation through signup and into their first useful action.
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Agents without a human in the loop
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3 months of Scale, free, for founders ready to ship against the headless thesis.
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Building a real agentic workflow into Brightdesk with Noodle Seed.
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The first shift was making software available to agents. The next is giving developers the platform to reimagine what it becomes.
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The choice every software company is about to make, and the one we already made
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On living inside the post-human era nobody announced
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The most dangerous interface in software is the one between two confident systems.
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How Addy, an agent inside Mars, took over our Google Ads. And what that taught me about staffing a company with agents.
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How one agent took us to 3% of OpenAI's app store - and growing daily!
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Workflows, failures, and the things that surprised me most about operating AI alongside a small team.
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10 people. 10 AI agents. Built from operational pain, not a product roadmap.
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1,000+ production deployments. Three full-stack engineers. No Kanban boards. No sprint ceremonies. Just a hit list, a virtual room, and customer obsession.
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Over a billion people ask AI for recommendations. Most businesses are invisible there.
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The real opportunity lies in being present inside AI platforms, not as a citation, but as an interactive experience.
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Shopping Research launches to 800M users. Walmart and Target already integrated. Here's what it means for your business.
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Why businesses have 36 months to position for the AI economy
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800 million people stopped searching and started asking on ChatGPT. Is your business part of the answer?
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