No. 01
When Software Becomes the User
Agents without a human in the loop
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Ideas for software after the screen.
Essays about AI, emerging technology, and products becoming capabilities. Published on Substack and collected here.
No. 02
Build Headless Software With Me
3 months of Scale, free, for founders ready to ship against the headless thesis.
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No. 03
Agentic Workflows Are a Product Decision, Not a Feature. Headless Is How You Make It.
Building a real agentic workflow into Brightdesk with Noodle Seed.
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No. 04
Headless Software Is Just Beginning
The first shift was making software available to agents. The next is giving developers the platform to reimagine what it becomes.
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No. 05
Headless or Headed
The choice every software company is about to make, and the one we already made
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No. 06
Digital Companions
On living inside the post-human era nobody announced
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No. 07
Poka-yoke for AI Agents
The most dangerous interface in software is the one between two confident systems.
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No. 08
We're Engineers, Not Marketers. So I Built Addy.
How Addy, an agent inside Mars, took over our Google Ads. And what that taught me about staffing a company with agents.
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No. 09
I Lost a Week to Every OpenAI Rejection. Then I Built Sage.
How one agent took us to 3% of OpenAI's app store - and growing daily!
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No. 10
What Running 12 Agents Actually Looks Like
Workflows, failures, and the things that surprised me most about operating AI alongside a small team.
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No. 11
Every System Needs Context. I Satisficed Instead.
10 people. 10 AI agents. Built from operational pain, not a product roadmap.
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No. 12
Lean Customer-Centric Engineering: How We Ship Fast Without the Corporate BS
1,000+ production deployments. Three full-stack engineers. No Kanban boards. No sprint ceremonies. Just a hit list, a virtual room, and customer obsession.
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No. 13
We Just Launched on Product Hunt
Over a billion people ask AI for recommendations. Most businesses are invisible there.
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No. 14
From Citations to Conversations: Why GEO Isn't Enough Anymore
The real opportunity lies in being present inside AI platforms, not as a citation, but as an interactive experience.
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No. 15
OpenAI Just Made ChatGPT a Shopping Destination: What This Means for Your Business
Shopping Research launches to 800M users. Walmart and Target already integrated. Here's what it means for your business.
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No. 16
The 3-Year Window
Why businesses have 36 months to position for the AI economy
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No. 17
The +800 Million User Question Nobody's Asking
800 million people stopped searching and started asking on ChatGPT. Is your business part of the answer?
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No. 18
How Product Managers Can Build AI Agents for Every Part of Their Job
How to 10x your cognitive bandwidth across market research, customer insights, and strategic decisions
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No. 19
I Built an AI Agent That Multiplies Like a Living Organism
How a weekend experiment with Claude Code subagents revealed the future of artificial intelligence hiding in plain sight
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No. 20
From Co-Founder to Intern: A Week in the Noodle
What I learned by trading my "executive privileges" for a laptop and some very patient mentors
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